GailGuyud
The Cocktail Masterclass
Project Insight: To publish a perennial bestseller. Definitive, giftable, classic. The book will offer practical techniques, recipes as well as bartending and the cocktails’ history in a classic package.
Audience: young adults - adults keen on cocktail making.
The Culture Series
Project Insight: Balance sleek, modern coolness and sophistication with geeky techy edge – fun and playful yet also elegant and aesthetically pleasing. They have to be highly desirable for a wide range of readers.
Audience: readers into sci-fi.
Live brief: D&AD Duolingo
Project Insight: Develop an innovative solution that gets more people doing their daily lessons on Duolingo Math.
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Sum it Up! is a math trivia game that tests your math skills by spinning the wheel to pick a card and solving the sum under a quick amount of time. I focused on designing the actual board game then developed further for packaging, assets within the game, and app interfaces keeping a cohesive style.
Audience: children and families.
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Collaboration: Emma Hampson and Gail Guyud
Piyesta De Isla
Project Insight: Creating a dynamic brand for a unique festival experience.
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Piyesta De Isla is a Filipino festival, a celebration of the culture and heritage of the main islands: Luzon, Visayas, Mindanao.
The 3 stars in Philippine flag represent the big 3 islands. The festival is split into 3 days (each day represents an island).
This festival is a way to connect and embrace the culture of the Philippines.
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Audience: Filipino community, international, families
Editorial: Magazine
Project Insight: Create impact and information spreads based on the theme of food, and chosen magazine company.
Editorial: Magazine
A few snapshots of more magazine spreads from a personal project.
Editorial: Book Design
Project Insight: From a choice of different book series, pick and re-design a series of cohesive book jackets.